MS Marketing & Brand Management

Strategic marketing and brand stewardship for product, growth and communications leaders — combining consumer psychology, brand architecture, digital growth and marketing analytics at postgraduate level.

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Program overview

What you will study

Marketing Strategy & Value Creation
Consumer Behavior & Decision Psychology
Brand Equity, Architecture & Positioning
Marketing Research & Insights Methods
Digital Marketing, Content & Platform Growth
Integrated Marketing Communications & Media
Pricing, Revenue Management & Product Strategy
Marketing Analytics, Attribution & Experimentation
Brand Leadership, Reputation & Crisis
Sustainable Marketing & Inclusive Branding
MS Marketing Capstone Brand Project

How to apply

Complete the online form, which saves from the first step, pay the $30 application fee, and upload your documents. Admissions emails you the decision.

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